Cognito Marketing Agency (“we,” “us,” or “our”) is committed to protecting the privacy and security of the personal information of our website visitors, clients, and the consumers whose data we process on behalf of our clients. This Privacy Policy explains how we collect, use, share, and protect your information.
Effective Date: [October 25, 2025]
1. Scope of This Policy
This policy applies to data collected:
Through our website, cognito.it.com (the “Website”).
Through electronic communication between you and us (e.g., email, forms).
During the provision of our marketing, advertising, and consulting services to our clients.
2. Information We Collect
We collect different types of information for various purposes:
A. Information You Provide to Us (Clients & Prospects)
This includes information you voluntarily provide when contacting us, requesting a proposal, or signing up for our newsletter:
Identity & Contact Data: Name, business name, job title, email address, mailing address, and telephone number.
Business Data: Information about your company’s size, industry, marketing needs, and budget.
Financial Data: Payment information (though typically handled by a secure third-party processor) and billing details.
B. Information Collected Automatically (Website Visitors)
When you visit our Website, we may automatically collect certain information through cookies and tracking technologies:
Technical Data: Internet Protocol (IP) address, browser type and version, time zone setting, operating system and platform.
Usage Data: Information about how you use our Website, including page views, navigation paths, frequency, and duration of visits.
C. Information We Process on Behalf of Our Clients (Client Data)
In our capacity as a marketing agency, we process personal data related to our clients’ customers or prospects. In this context, our clients are the primary “Data Controllers,” and we are typically the “Data Processor.” This data is subject to the client’s own privacy policy and our contract with them. This may include:
Campaign Data: Contact lists, customer relationship management (CRM) data, and other audience segmentation data provided by the client.
Performance Data: Data gathered from marketing campaigns we run for the client (e.g., ad click data, lead form submissions, conversion tracking).
3. How We Use Your Information
We use the information we collect for the following purposes:
Category of Data
Purpose of Use
Legal Basis (e.g., GDPR)
Identity & Contact Data (Clients/Prospects)
To respond to inquiries, provide quotes, and manage client accounts.
Performance of a contract or legitimate interest (responding to your request).
Financial Data
To process payments for services rendered.
Performance of a contract.
Usage & Technical Data (Website Visitors)
To operate, maintain, and improve our Website, and analyze user behavior.
To send you marketing communications (if you have opted-in).
Consent or legitimate interest (e.g., existing client relationships).
Client Data (on behalf of clients)
To execute the marketing services we are contracted to provide (e.g., targeted advertising, email campaigns).
Contract with our client (the Data Controller).
4. Disclosure and Sharing of Your Information
We do not sell personal data to third parties. We may share your information with:
Our Service Providers: Third-party vendors, consultants, and other service providers who perform services on our behalf, such as website hosting, analytics, payment processing, and email delivery. These parties are contractually obligated to keep your data secure and use it only for the purposes specified by us.
Our Clients: When we collect data on a client’s landing page or as part of a campaign for them, the data is collected on their behalf and is subject to their own privacy policy.
Legal & Compliance: If required to do so by law or in the good faith belief that such action is necessary to comply with a legal obligation, protect and defend our rights or property, or prevent fraud.
Business Transfers: In the event of a merger, acquisition, or sale of assets, your personal data may be transferred as part of that transaction.
5. Your Data Protection Rights
Depending on your location (e.g., EU, California), you may have certain rights regarding your personal data. These typically include:
The Right to Access: Request copies of your personal data we hold.
The Right to Rectification: Request that we correct any information you believe is inaccurate or incomplete.
The Right to Erasure (Right to be Forgotten): Request that we erase your personal data, under certain conditions.
The Right to Restrict Processing: Request that we restrict the processing of your personal data, under certain conditions.
The Right to Object to Processing: Object to our processing of your personal data, under certain conditions (e.g., for direct marketing).
The Right to Data Portability: Request that we transfer the data we have collected to another organization, or directly to you, under certain conditions.
The Right to Opt-out of Sale/Sharing (CCPA/CPRA): The right to opt-out of the “sale” or “sharing” of your personal information, as defined under relevant state laws. Cognito Marketing Agency does not sell or share personal data for cross-context behavioral advertising.
To exercise any of these rights, please contact us using the details in Section 8.
6. Cookies and Tracking Technologies
We use cookies and similar tracking technologies to track activity on our Website and hold certain information.
What are cookies? Cookies are small data files stored on your device.
How we use them: We use necessary cookies (for website function) and analytical/performance cookies (to analyze traffic).
Your Choices: You have the right to decide whether to accept or reject cookies. You can set your preferences via a consent banner on our website or by configuring your browser settings.
7. Data Security and Retention
We have implemented technical and organizational measures designed to secure your personal data from accidental loss and from unauthorized access, use, alteration, and disclosure.
We retain personal data only for as long as necessary to fulfill the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.
8. Contact Information
If you have questions or comments about this policy, or if you would like to exercise any of your rights, please contact us:
Cognito Marketing Agency
Email: info@cognito.it.com
Phone: +92 340 1693 557
Mailing Address: Cognito Marketing, Mansehra
9. Changes to This Privacy Policy
We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the “Effective Date” at the top of this policy. We encourage you to review this Privacy Policy periodically for any changes.
